Hey sellers, the black Friday sale is coming very fast, in 2021 Black Friday sale is going to be on the 29th of this November and if you have not prepared for the sale beforehand this is the right time to get prepared for the sale right now because everyone else is already preparing. In this article, we will talk about a few things that you can do to be prepared for the black Friday sale. Now without any delay let’s jump right in.
Stocks
The black Friday/Cyber money sale brings out a lot of people to buy. This means that if you are not prepared then you can run out of stocks very quickly and for the rest of the time you’ll have to wait for stock while your competition is continuously generating sales. Now you will have to do some research on what product you will be selling and what products are not like to be purchased by the customer. If you are selling kids study material and the demand is for winter clothing then buying the stock of kids study material will not do you good and that stock can become dead stock very quickly. Click here to find out how to deal with dead stock.
If you are the manufacturer of the product then you will also have to make sure that you communicate that there will extra demand for a certain time. This will make sure that your staff is prepared and if someone is not available and you will also have time to find an alternative.
If you buy your products from someplace then you will have to tell them about the extra demand for the products so that they can be prepared on their end. Making products involves a lot of things and if something goes sideways then you should be prepared.
Here is a graph of google trends showing that more and more people are searching for “Black Friday sales”
Recently Amazon has made some changes in its fulfillment part and it is highly advisable to go through those changes and make any changes if necessary.
Promotions and discounts
One of the reasons why so many people buy in the black Friday sale is because sellers offer amazing offers and discounts and these offers and discounts loos like a great deal. It is very important that you make sure that there are some amazing offers on your products. Having a good offer also means that more people will click on your product that will lead to an increase of (CTR) Click-Through-Rate. You also have to keep in mind that you are not the only one who is selling other sellers also have a similar idea and you have to make sure that your offer is good enough to challenge the other offers.
Data analysis
Data is something that can make or break your strategy. In the ideal world your every decision should be based on data, but in the real world, not everything can be data-driven. However one of the best parts about selling is that you can get data about almost everything from your CTR to the search terms. So we would lightly recommend youtube open that excel and analyze that data. You will have to work on finding the correlation and then identify the things. If you have taken part in the last black Friday sale in the last year then you can look at that data, but if you did not take part in the last sale then you can look at the data from other sales like big billion day sales and if you have not taken part in any sale then analysis regular data of your sale that you are getting. This will help you in better understanding about your own products
Planning
If you want to be successful in any sale on amazon then you have to plan in advance about everything. This means all of the different forms of PPC ad campaigns because you will need some time to run the ads and gather data once you have gathered the data you can make the changes to optimize the campaign to be running at the best capacity. All of this will take time and if you decided to run the campaign just before the deal then you would not have enough time to optimize the campaign and means that your campaign is not performing as well as it could be performing.
Competitive
As I previously mentioned that you are not the only one who is selling on amazon. And other people are also doing the same things like offering discounts and running PPC ads inside amazon, but the online world is much bigger than Amazon. There are other platforms like Google ads and blogs. If you already have traffic on your blog then you can drive traffic to your amazon this would not cost you anything extra, but this is not a fast way, it takes time and consistent effort over a long period of time to achieve this. Now let’s say that you do not have a blog, then you can start with google ads because using google ads would make sure that your products are on top of the page for two different platforms. So if someone does not directly use amazon even then they can see your ads and buy the product from your google ads. These are just 2 platforms and you can get creative and find other ways to generate and drive traffic to amazon.
Careful around the “Amazon effect”
“Amazon effect” means that a seller might sell the same product for more in their store when compared to the same product on amazon. One of the reasons for this can that amazon can sell more products than compared to their own store. However, this means that each product will make less profit because of the discounts, but the volume will make up for the lack of profit percentage.
Don’t set it and forgot it
Sale time is one of the most fierce times for the competition. Everyone is offering discounts and running ads trying everything to get sales. All of this means that the prices will be super high for running the ads. So when you bid for the ads it will be higher because of the increased demand, but as soon as the sale is out the big will also go down. So it would be highly recommended that after you finished up with the sale you go back and adjust the bid amount so that you are not paying extra for each click.
