Are you a seller who is running multiple ad campaigns for different products to achieve different goals? If the answer to this question is yes then you know how hard it can get to keep all of the ad campaigns under the budget and properly optimised so that they can perform at their best. All the while maintaining all of the other work that selling on amazon brings on the table. No one ever wants to see “campaigns running out of budget.”
Looks like after so long amazon has finally answered the prayers of the sellers with a feature by the name of “Budget rules”
What are budget rules?
Budget rules are a new feature that helps you to plan your daily budget in advance so that you don’t forget to change the daily budget when there is potential for increased sales or you don’t spend more when you will not get sales. It will be very helpful for sellers who are running multiple campaigns for multiple products with different product life cycles. It would need your full attention to make sure every campaign has the right daily budget to get the most out of the campaign. So, in a way it can be said that Budget rules is the first version of automation. It will only get better with time.
Types of budget rules
There are two different types of budget rules and you can use them in different conditions. The first rule is for the times when you know the time when there is going to be a huge demand like Diwali or new year. Whereas the second rule is for the times when you don’t know if the sale is going to improve or not. In the second rule you can set it based on performance.
Schedule based budget rule
This one is fairly simple as the name suggests. With the help of this rule, you can set your daily budget to increase or decrease your daily budget for a certain time period by a certain percentage that you have defined. This is ideal for the situations where you know the time for which you know that there will be a more sale. Examples of this are Diwali sale, Amazon prime sale or New year sale.
Performance based budget rule.
In this rule you can set to increase or decrease the daily budget of the campaign by the percentage that was defined by you. In this rule the daily budget will only go up or down only when the performance reaches a certain point. This performance threshold is set by you when you create the rule. So, to simplify if you have created a rule where you said that your daily budget should increase if your CTR is greater than or equal to 5%. So, whenever your CTR reaches 5% your daily budget will increase by the percentage that you have set.
Benefits.
Help you to capture the points of high sale to earn more profit. This can be done by using the Schedule rule. This feature also allows you to be in the budget and not over or under spend. The last thing is that you can capture any surprise traffic that happened to come on any particular day. You can use the performance rules for this.
Conclusion
This is the beginning of automation; however, this is still in its early phase as there is a lot of things that need to be automated. However, this still helps you to have more control over your budget and it will ensure that your campaign is not running out of budget. It is to be noted that you cannot trust this fully because sometimes the automation might not work properly because of the incomplete sales attribution data. So, it is highly recommended that you keep an eye open to make sure that it is not doing something wrong.
