How to Expand your business.
This article is for both beginners and experts on amazon. In this article, we will be talking about the top 7 services which will help you to expand your Amazon business in and outside of your country. Amazon has become a global company that is even rivalling the power and reach of giant companies like Facebook and Google. This huge reach also means that it also attracts the attention of a huge number of sellers who want to use this platform to increase their business. In this article, we will discuss 7 things that can help you rise above your competition and make a mark over the market. So let’s jump right in.
1. Product research
Research is the first thing to do in any things and this holds true when you are planning to buy products and then selling them on amazon. If you jump without any research then you could suffer looses, time, and energy. The best way is to either use some tools or hire someone who has prior experience in this field, and they could help you in making the right decision. If you decide to do your research by yourself then there are some tools that you can use to help you understand this complex and ever-changing marketplace. However, before you go and start crunching numbers you should know that Amazon is constantly changing, and with one update all of your research will useless, and all of the time you are doing research your competition is capturing market share. Even if you insist that you want to do research on your own then here is the list of tools for you.
Another alternative to buying these tools and then spending hours on them trying to make sense of all of the data is to hire an agency to do this work for you. At first, this might seems counter-intuitive, but you will eventually new one sooner or later. If you hire an agency then they will not only do research but they will also help you and guide you in order to make the most out of your products. The cost which they will charge is much less than the profit which they will provide you.
2. Product Sourcing Agents
Now that you have done your research and you know which product you want to sell. You need to have someone from which you need to get the product in order to sell it. Without manufacturing, all of your planning will lead to nowhere. This is one of the times which can cost you a lot of money as there are many con people who are looking to make a quick buck at your expense.
This is where having an agency can really help you. These agencies have been working for a long time and they have a strong network of manufacturers, this helps them to select the perfect manufacturers which will provide the best quality products at the lowest price. You can also get benefit from the vast networks as you have an option to ask others and then negotiate to get even a lower price on your product. When you work with a manufacturer there are many small yet continuous communications that need to be maintained in order to make sure that you always have enough product at your disposal. Another added advantage is that you also have access to their quality inspection firms. This will come in handy when you expand your business to other countries.
3. Fulfillment center.
You know what you want to sell and in the previous stage, you have also secured a manufacturer that will provide you with the product at a low cost. Now it’s time for you to think about logistics for your products. This logistics means that how the product will go from the manufacturer’s factory to the house of the buyer.
This is managed by amazon but you still have an important choice and that choice is which fulfilment center you will select for your products.
A fulfilment center is a warehouse which is managed by Amazon and this warehouse houses the products which are listed on their platform. Now, this choice might seem like it is insignificant but having the right warehouse cloud mean that you can deliver your products much faster and keep the end-user happy. As a seller, you have the choice of not using these fulfilment center, and directly ship the product to the end-user.
If you decide to do this then you will have another responsibility on you and this could lead to delays in delivery. Having an agency will solve this problem they will manage all of the communication between the manufacturer and the warehouse and they will make sure that the product reaches the buyer on time every time. This will also help in building trust with the buyer.
4. Amazon SEO expert.
Gone are the days when having a good product is a guarantee that your product will sell. Now the competition is cut through and literally, everyone is on the platform trying to make a buck. Now you have to actively optimize your product in order to make sure that your product appears in the top 3 when someone searches for a product.
A good product description will help amazon to show your product to potential customers. A good SEO will have a good combination of keywords with the right traffic and relevance with your product. All of this information needs to be accurate especially the relevance because if the keywords are not relevant then your product will appear under the wrong search. This includes many technical details and even if you get one of the details wrong all of your work will be lost to vein.
This also affects you when you put promotion on your products. One wrong decision and your money will be spent promoting your product to the wrong audience how will not buy your product.
5. PPC Specialist.
PPC stands for Pay Per Click. This means that when you want to boost the user a certain product, we use the PPC model. This means that whenever a user on amazon will click on your sponsored product you will be charged for that click. Now, this is like a double-sided sword. If you could target the right audience for your PPC campaign then your product will see a spike in the sale as people will click on the product, and they will also buy it because it’s relevant to them. This causes the PPC to go up but at the same time, it also increases sales.
The other side of this is that if you target the wrong people then a miss click will also cost you money and in this fast generation is possible that some of the users might click on your sponsored ad by mistake. It will not cost them anything but it will cost you money on each and every click.
6. Photoshoot
Now this is one of the most important thing and it will help you bring more people and then keep those people of the product page for longer and it will also convert them. I am talking about the photoshoot. As we are using an online platform to sell the product it is very important to convey the sense of what the product will look like once they bought it. If one person is convinced that the product will look good on them and in their home then it will increase the probability that they will buy the actual product.
This will also help the user to judge the quality of the product. Such as the fabric of the dress and building material used to make a product whether it is plastic or metal or something in between. Having a good photoshoot also provides the user with the dimension of the product and it helps the end-user to imagine how it would be in their own hands.
Thus, having a good photoshoot is quite helpful in the conversion of the user to the customer. Photography is hard, costly, and time-consuming. Having an agency will save quite a lot of trouble. Trust me I know and I am speaking from experience.
7. TAX Advisory
When you sell and start making money you will have to pay taxes and this is the bitter truth. It is also true that TAX is complicated and ever-changing. If you look few years back there was no GST and the introduction caused mayhem in the market. This would be 10 times more complicated when you expand your business as each and every country have different laws on TAXs. Having an agency will take care of the currency and laws of each and every country and you just have to pay the amount. Which is difficult, I know no one likes to see money go. But it is what it is. Having TAX advisory will just make the process simple and less complicated.
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