We live in a world where everything on the internet is connected, and I mean everything. Have you ever noticed that you were searching something on google and suddenly it’s everywhere from your social media to your mails and literally on every website ever? As a consumer one does not think what it is and how does it impact the buyer. However, as a seller this can be a really great tool for you use as an indirect way of pushing your sales. At this point we all know that we can run advertisement on various e commerce platforms and try to get sales in that way, but that needs active involvement in terms of time and money. However, there is another way this does take time and effort but this method creates a system which slowly brings costumers to the e commerce platform. The success rate in this method is really high when compare it with running advertisements. In today article we will talk about how you can also create a funnel in order to get more sale in the long run.
Before we talk about the funnel system let’s quickly understand the core principles for this funnel system.
- Value
- Trust
- Repetition
These are the core principles and they drive the user down the funnel and when they are towards the bottom they are ready to buy your product. This funnel system has 5 steps. So let’s get started.
Step 1 Find who your customers are.
You are already selling on any e commerce platform then you have access to data which tells you who are the people who are coming to your product page and from them who are buying your product. This data will help you a lot in finding out who are people who are interested in your products. Once you have data and you have also analyzed it then it’s time to move on to the next step.
Step 2 Create your own platform.
In this day and age consumers has access to all the information then want and when they decide to shop they do a lot of research beforehand in order to get the best deal, both online and offline. If the consumer cant fine any information then it becomes very difficult for them to trust you as a brand and consumer will not buy something for a someone who they don’t trust. Creating a platform is very simple and you do it for free as well. If you don’t wish to spend money and create a WordPress blog then you can create a blog on google blogger or google site, both of them are free.
Step 3 Provide value
Now that you have created your own platform its time to populate that said platform with all of the information and knowledge that you have about your industry and products which you are selling. If you are selling repair kits for smartphones, then make YouTube videos about how to use them or what’s the difference between different crews etc. The point is that you should upload relevant content about your products when a potential consumer is looking for it before buying the said products. Going back to selling a repair kits for smartphones, a potential consumer might want to know whether that kit will work with both iPhone and android? You can create a piece of content which answers the same in much detail. You can simply respond as simple yes or no but that is not what the consumer is looking for. This piece of content will build trust in the consumer as you help them with solving problems. Now that you have both the platform and the content it’s time to use the power of social media and spread the word around about the article. If you don’t have a big social media following, then you can use the information from step 1 to run advertisements on Facebook to drive traffic on two to your website or your blog. However, it is not the only way, advertising just helps to speed up the process.
Step 4 Use lead magnets to capture the leads.
Once you start getting traffic on your blog you can add mail opt in forms in your blog. These mail opt in will help you capture information of the user such as name, mobile number and mail ID. In order to convince the user to fill in the information one needs to give them something in return. This can be something like a free ebook related with your product or industry. One you have acquired the leads from your website you can start sending them mails about your other blogs and useful information that will help strengthen up the trust with the consumer. One you have enough trust you can use various tools for automating mails to the users you can use tools like send in blue or send grid. Slowly you can start sending your own product link embedded in your article this will make sure that they read the article and also click on the link. As they already trust you at this point it is quite possible that they will also buy the said product from you only.
Step 5 Compelling call to action.
Each article should have a compelling call to action. This means a text with an action word with your url attached to it. Having a good CTA will make sure that the user will click the text and they will buy the said product. This CAT should be good as it will convince your user to become your costumer.
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